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Challenge 1
Month XX, 2024
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Welcome to the Senior Living Minute Library
Follow @SeniorLivingMinute wherever you scroll!
Browse by Category
Leadership & Management
Christy Van Der Westhuizen - Recognizing and Appreciating Every Win Leads to Better Results
Christy Van Der Westhuizen - Christy's Success Secret: Surround Yourself with Inspiration & Never Stop Learning
Matt Reiners - Focus on Bottom-up Buy-in to Implement Change
Bri Stewart - Change Management is the Key to Implementing New Technology
Bri Stewart - New Tech Allows Sellers to Focus on Selling
Paige Hoffman - Use Stories to Show Investors the Value of New Decisions
Dan Hutson - Senior Living Needs Better -and Braver- Storytellers
Dani Merlino - The Secret to Maintaining Your Passion for Working in Senior Living
Joanna LaFleur - Avoid Shift Wars By Encouraging Cross Shift Communication
Rachael Wonderlin - Sales and Marketing Needs Dementia Training Too
Kasey Devine - Focus on Incremental Changes to Improve the Workplace
Bri Stewart - Change Management is the Key to Implementing New Technology
Sales Strategies
Nick Jasmon - Embrace Relationship-Driven Sales
Nick Jasmon - You Control Two Things in Sales, Your Attitude and Effort
Nick Jasmon - Lead Prioritization & Guiding Prospects to Move-in
Bri Stewart - Time for Senior Living Sellers to Embrace Their Sales Titles
Mark Ingram - The Lifeblood of Senior Living Sales: Master Your CRM System
Emily Tucker - The Prospect's Emotions Need to be the Focus of the Sales Process
Emily Tucker - Educated Consumers Will See Right Through the Sales Fluff
Hoyle Koontz - Combat the Forgetting Curve With Prospect Centered Selling
Nate O'Keefe - Build an Authentic Relationship Early in the Sales Process
Kelly Singleton Myers -Encourage Adult Children to Include Parents Early in the Process
Christie Freeze - Cranking Out Videos: Tips and Time Hacks from a Pro
Christy Van Der Westhuizen - Tips for Writing an Effective Sales Playbook
Marketing Strategies
Emily Tucker - Senior Living Communities are Filled With Stories that Need to be Told
James Lee - The High-Value Alternative to Senior Living Conferences
Bailey Beeken - SMASH 2024: The Number One Sales & Marketing Event of the Year
Christie Freeze - Getting More Video Interaction Starts with Your Subject Line
Aaron Fish - Build Food Service Into Your Marketing Strategy to Elevate Your Brand
Evan Friedkin - Senior Living Marketing Needs to Invest in the Consumer Experience
Evan Friedkin - Success of Know Your Audience Challenge
Mark Ingram - Don't Overlook Direct Mail in Senior Living Marketing
Bailey Beeken - Building Authentic Relationships Through Live Events
Bailey Beeken - Consider How Vertical Events Fit Your Marketing Mix and Objectives
Samantha Prinster - Integrating Digital and Direct Mail Marketing
Evan Friedkin - Senior Living Marketing Needs to Invest in Consumer Experience
Innovation & Trends
Geoff Duncan - The Data Entry Challenge in Senior Living
Brooke Saxon-Spencer - Eliminate the Paper Brochure for a More Personalized Approach
Hoyle Koontz - Paradox of Choice, Psychological Barriers
Melissa Dillon - The Unrealized Benefits of Joining a Club
Jack Cumming - The Unintended Message of Commiserating About Aging
Geoff Duncan - Video Storytelling in Marketing
Brooke Saxon-Spencer - Why We Cut 3rd Party Lead Aggregators and Have No Regrets
Matt Reiners - Matt's Journey to Senior Living: Silent Discos to Eversound
Tripp Higgins - The Magical Power of Community
Dan Hutson - Differentiate Your Community by Focusing Tightly On Your Target Prospect
Matt Reiners - How Silent Discos Inspired Better Hearing in Senior Living
Brooke Saxon-Spencer - Why We Cut 3rd Party Lead Aggregators and Have No Regrets
Technology in Senior Living
Paige Hoffman - Senior Living Needs to Get Better at Launching Initiatives
Rachel Keller - AI's Role in Monitoring Call Center Quality
Rachel Keller - Utilize Call Centers to Optimize Speed to Lead
Rachel Keller - Learn from Female Leaders on Rachel's Female Friday Podcast
Jack Cumming - Technology Has Allowed Seniors to Live at Home Longer
Geoff Duncan - AI Tech in the Resident Experience
Nate O'Keefe - Tech Companies' Imperative to Provide Value Beyond the Tech
Nate O'Keefe - Data Gives Prospects Confidence, Calms the Chaotic Mind
Nate O'Keefe - The Right Data Enables Sales Teams to See Prospects as People
Nate O'Keefe - Data From Active Researchers Provides a Roadmap for Change
Evan Friedkin - Two Roadblocks that Curb New Tech Adoption
Evan Friedkin - Evaluate Your Goals Before Diving Into AI
Evan Friedkin - Chat on Your Senior Living Site is Now Table Stakes
Evan Friedkin - Collect Consumer Data to Enable Predictive Analytics
Kelly Singleton Myers - Embracing Technology Can Reduce Administrative Burdens
Kasey Devine - Technology Should Be Focused on the Priority of Providing Care
Geoff Duncan - AI Tech in the Resident Experience
Rachel Keller - Utilize Call Centers to Optimize Speed to Lead
Nate O'Keefe - Data Gives Prospects Confidence, Calms the Chaotic Mind
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Wellness & Care
Charles de Vilmorin - Dementia Inclusion is Big Opportunity for Senior Living
Charles de Vilmorin - Reversing Aging is the Wrong Mindset
Joanna LaFleur - Dementia Training Needs to Include the "Why"
Joanna LaFleur - Growing Attached to Residents is Natural: Supporting Caregivers Needs to be Too
Aaron Fish - Young Prospective Employees find Purpose in Senior Living Food Service
Ben Broadhead - It's Never too Later for Seniors to Start Exercising
Carrie Aalberts - Who is Dementia Darling?
Carrie Aalberts - People with Dementia Can Still Experience Joy
Carrrie Aalberts - Mental Health Needs More Attention in Senior Living
Ben Broadhead - Good Exercise Routines are Built Around Safety, Effectiveness, and Fun
Joanna LeFleur - Growing Attached to Residents is Natural: Supporting Caregivers Needs to be Too
Community & Resident Engagement
Erin Thompson - The Programs are the Personality of the Community
Erin Thompson - Avoid Feature Dumping, Practice Storytelling
Erin Thompson - Learn to Manage the Fear, Anxiety, and Guilt Families May Feel
Jack Cumming - Jack's 3 Best Tips for Consumers Entering Senior Living
Jack Cumming - Residents Deserve Transparency Around Entrance Fees
Jodie Roberts - The Biggest Competitor to Senior Living is Home
Jodie Roberts - The Problem With Having Too Many Leads
Jodie Roberts - Use a Roobrik Survey to Align Family Members
Kelly Singleton Myers - In-depth Discovery Helps Differentiate Communities with Each Prospect
Tripp Higgins - Simplifying Affordability Options to Put Prospects At Ease
Charles de Vilmorin - How to Showcase Your Resident Experience
Melissa Dillon - Leaders of Memory Care are Mini Executive Directors
Dani Merlino - Senior Living 101 is Needed for Teaching Experiential Basics
Dan Hutson - Senior Living Needs to Start Focusing More on the Experience
Carrie Aalberts - Working Together With Family Caregivers After the Move-In
Erin Thompson - Avoid Feature Dumping, Practice Storytelling
Jodie Roberts - The Problem With Having Too Many Leads
Melissa Dillon - Leaders of Memory Care are Mini Executive Directors
Financial Insights
James Lee - There is a Problem With How Senior Living is Funded
James Lee - Senior Living Doesn't Need to Be Big to Be Successful
James Lee - Senior Living Doesn't Need to Be Big to Be Successful
Nick Jasmon - Stronger Discovery to Tackle Senior Living's Affordability Problem
Jodie Roberts - Do Not Hide Financial Information and Resources
Tripp Higgins - Moving Beyond Buyer Perceptions Around Affordability
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