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Explore the senior living shopper

Data from over 41,000 consumer Roobrik Survey submissions.

Get to know your senior living audience.

Inside the report:

  • An in-depth look at older adults researching senior living for themselves, self-assessors.
  • Audience segmentations by age, motivation, perceptions of financial readiness, family involvement, living situation, and more.
  • Audience insights from 41,000+ recently completed Roobrik Surveys in 2023.
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Download the Report (.pdf)

Learn how Roobrik optimizes conversions at every stage of the buyer's journey.

Turn researchers into residents with

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ENGAGE your hidden audience to drive 20-40% more web leads. All net new. No cannibalization.

EMPOWER your buyers with a combination of Roobrik Surveys that motivate as they educate.

ENABLE your sellers with 23 key buyer insights delivered with every Roobrik lead.