Tap into your competitive side and get to know your senior living audience.
For sales and marketing pros.
The Know Your Audience Challenge is an interactive webinar series designed to help senior living professionals leverage data and insights to better understand their audience, improve engagement, and drive better outcomes for everyone. Join us to put your knowledge to the test!
This isn't your typical webinar. For starters, each Challenge is a fast-paced 20 minutes long. All attendees compete against each other for prizes. Discussion between questions is all about the "so what?"
Challenge 1
Month XX, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.cenas accumsan lacus vel facilisis.
Coming Soon
"Fast paced and concise but still very interactive and engaging with great information."
"I learned so many things today! I was truly surprised by some of the responses which is why webinars like this are so important. We need to stay on top of what the data is telling us."
"I love all the data, it's very helpful. "
"Great questions, audience participation. lots of fun!"
"Challenging our perceptions of behavior in our customers."
"This 'challenge' approach made learning the material fun. Sometimes in sales, fun is left out so this was refreshing."
Past Challenge: Aug 2024
Understanding the Audience for Memory Care
Who is researching memory care?
What’s motivating a change?
What’s a good day look like for memory care residents?
Is memory care training sufficient?
How engaged are memory care residents?
Featuring a star-studded lineup of panelists:
- Charles De Vilmorin, General Manager of Linked Senior at LifeLoop
- Alicia Fenstermacher, Vice President of Purposeful Living at Presbyterian Senior Living
- Jenni Bost, Vice President of Marketing at Radiant Senior Living
- Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing at Legend Senior Living
Watch the full recording:
Past Challenge: Jun 2024
Optimizing Phone Call Response Rates and Maximizing Engagement From Personalized Sales Videos
June's Challenge featured data from Serviam Care Network on optimizing phone call response rates and from HeartLegacy for maximizing personalized sales video engagement.
It featured expert commentary from:
- Rachel Keller with Serviam Care Network
- Christie Freeze with HeartLegacy / SalesMail
- Jodie Roberts with Senior Services of America
- Jessi Weldon with Primrose Retirement Communities
Past Challenge: Apr 2024
Decoding the Conversion from Researcher to Sales Opt-in
Clips from the Challenge
Full Recording
Highlight Reel
1. Which two months received the highest volume of sales opt-ins by older adults?
2. Which month received the fewest volume of sales opt-ins by older adults?
3. Which two months outperformed all others for sales opt-in rate (highest quality)?
4. Which of the following payment options had the highest sales opt-in rate when selected?
5. Which type of decision-maker was more likely to opt-in?
6. What % of IL prospects move from inquiry to move-in in less than 3 weeks?
7. What percentage of inbound sales calls come after hours, meaning after 5pm local time or on weekends?
Infographics
Seasonality in Sales Opt-in Volume (Older Adults, 2023)
Seasonality in Sales Opt-in Rates (Older Adults, 2023)
Guest Hosts
Brooke Saxson-Spencer
VP of Marketing, Claiborne Senior Living
Kelly Myers
Founder, KJB Consulting
Final Leaderboard
- Jeff Arduino
- Jim Evans
- Lisa B
- Brandon Christiansen
- Jill Record
Past Challenge: Mar 2024
What Sales and Marketing Should Know About Acuity Levels
Highlight Reel (3:31)
Full Recording (24:36)
Infographic
Current Living Situation by Acuity Level
Click to enlarge
Guest Host
Michelle Curnow
VP of Regional Sales at Asbury Communities
Final Leaderboard
- Jackie Almanza First perfect score!
- Amy Simpson
- Jane Ladopoulos
- Lisa Bisson
- Dionicia McCallum Kelley
Past Challenge: Feb 2024
Motivations for Researching Senior Living - Comparing Older Adults & Adult Children
Highlight Reel (2:14)
Full Recording (25:21)
Infographic
Motivations for Researching: Older Adults vs Adult Children
Click to enlarge
Guest Host
Nick Jasmon
VP of Business Development at American Healthcare Management Group & Elevate Senior Living
Final Leaderboard
- Holly Warner
- Amanda Kotlar
- Dana Compagnone
- Hollee Kennedy
- Debra Davis
Explore the senior living shopper.
Inside the report:
- An in-depth look at older adults researching senior living for themselves, self-assessors.
- Audience segmentations by age, motivation, perceptions of financial readiness, family involvement, living situation, and more.
- Audience insights from 41,000+ recently completed Roobrik Surveys in 2023.
Get to know the audience researching senior living.
Learn how Roobrik optimizes conversion at every stage of the senior living prospect journey.
Turn researchers into residents with the power of the Roobrik Platform.
Engage prospects to drive 20-40% more web leads. All net new. No cannibalization.
Empower prospects with Roobrik surveys that motivate as they educate.
Enable sellers with over 20 key prospect insights delivered with every Roobrik lead.