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Exploring the senior living shopper
and having a little fun along the way.

Know Your Audience Challenge is a monthly competitive webinar series for sales, marketing, and other revenue leaders in senior living. Each Challenge focuses on a different theme of senior living audience data

Here's what to expect:
  • 20 quick minutes of competition and commentary about the senior living shopper
  • Compete against other attendees for glory and prizes
  • Between questions, hear expert commentary from the industry's brightest minds
  • Data-based actionable insights and ideas you can take back to the team

Join the

Next: Thu, April 25th 1:30 ET
Theme: From Researcher to Sales Opt-in

Past Challenges


Challenge 1 

Month XX, 2024

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Watch Highlights  |  Download Slides

Coming Soon






Coming Soon






Challenge #2  |  Mar 2024
What Sales and Marketing Should Know About Acuity Levels

Highlight Reel (3:31)


Full Recording (24:36)



Current Living Situation by Acuity Level
Current Living Situation by Acuity
Click to enlarge

Final Leaderboard

  1. Jackie Almanza ($200) First perfect score!
  2. Amy Simpson ($100)
  3. Jane Ladopoulos ($100)
  4. Lisa Bisson ($100)
  5. Dionicia McCallum Kelley ($100)

Guest Host

Michelle Curnow VP of Regional Sales for Asbury Communities Evan Friedkin Head of Business Development for Roobrik
Michelle Curnow

VP of Regional Sales at Asbury Communities

Challenge #1  |  Feb 2024
Motivations for Researching Senior Living - Comparing Older Adults & Adult Children

Highlight Reel (2:14)


Full Recording (25:21)



Motivations for Researching: Older Adults vs Adult Children
Roobrik Infographic - Know Your Audience Challenge - Motivations for Researching Senior Living V2

Click to enlarge

Final Leaderboard

  1. Holly Warner ($200)
  2. Amanda Kotlar ($100)
  3. Dana Compagnone ($100)
  4. Hollee Kennedy ($100)
  5. Debra Davis ($100)

Guest Host
Canva Design DAF99hn-Edw
Nick Jasmon
VP of Business Development at American Healthcare Management Group & Elevate Senior Living


Explore the senior living shopper.

Inside the report:

  • An in-depth look at older adults researching senior living for themselves, self-assessors.
  • Audience segmentations by age, motivation, perceptions of financial readiness, family involvement, living situation, and more.
  • Audience insights from 41,000+ recently completed Roobrik Surveys in 2023.

Get to know the audience researching senior living. 

featured image - report cover

Learn how Roobrik optimizes conversions at every stage of the buyer's journey.

Turn researchers into residents with

Roobrik Surveys cropped


ENGAGE your hidden audience to drive 20-40% more web leads. All net new. No cannibalization.

EMPOWER your buyers with a combination of Roobrik Surveys that motivate as they educate.

ENABLE your sellers with over 20 key buyer insights delivered with every Roobrik lead.