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Tap into your competitive side and get to know your senior living audience.

For sales and marketing pros.

Most Recent Challenge

June's Challenge featured data from Serviam Care Network on optimizing phone call response rates and from HeartLegacy for maximizing personalized sales video engagement.

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It featured expert commentary from:

  • Rachel Keller with Serviam Care Network
  • Christie Freeze with HeartLegacy / SalesMail
  • Jodie Roberts with Senior Services of America
  • Jessi Weldon with Primrose Retirement Communities
Full recording:

About Know Your Audience Challenge:
The Know Your Audience Challenge is an interactive webinar series designed to help senior living professionals leverage data and insights to better understand their audience, improve engagement, and drive conversions. Join us to put your knowledge to the test and learn from industry experts.

This isn't your typical webinar. For starters, each Challenge is a fast-paced 20 minutes long. All attendees compete against each other for prizes. Discussion between questions is all about the "so what?" 

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Challenge 1 

Month XX, 2024

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Watch Highlights  |  Download Slides

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Feedback from Attendees
"Fast paced and concise but still very interactive and engaging with great information."
Hannah Langbehn, Oakmont Senior Living
"I learned so many things today! I was truly surprised by some of the responses which is why webinars like this are so important. We need to stay on top of what the data is telling us."
Holly Warner, Masonicare
"I love all the data, it's very helpful. "
Amanda Kotlar, Andrews Senior Care
"Great questions, audience participation. lots of fun!"
Meagan Rohan, CarePredict
"Challenging our perceptions of behavior in our customers."
Brandon Christiansen, Primrose Retirement
"This 'challenge' approach made learning the material fun. Sometimes in sales, fun is left out so this was refreshing."
Julie Ruffner, Vitality Living

Past Challenge: Apr 2024
Decoding the Conversion from Researcher to Sales Opt-in

Clips from the Challenge

Full Recording

Highlight Reel

1. Which two months received the highest volume of sales opt-ins by older adults?

2. Which month received the fewest volume of sales opt-ins by older adults?

3. Which two months outperformed all others for sales opt-in rate (highest quality)?

4. Which of the following payment options had the highest sales opt-in rate when selected?

5. Which type of decision-maker was more likely to opt-in?

6. What % of IL prospects move from inquiry to move-in in less than 3 weeks?

7. What percentage of inbound sales calls come after hours, meaning after 5pm local time or on weekends?

Infographics

Seasonality in Sales Opt-in Volume (Older Adults, 2023)
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Seasonality in Sales Opt-in Rates (Older Adults, 2023)
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Guest Hosts

Brooke Saxson-Spencer
VP of Marketing, Claiborne Senior Living

Kelly Myers
Founder, KJB Consulting

Final Leaderboard

  1. Jeff Arduino
  2. Jim Evans
  3. Lisa B
  4. Brandon Christiansen
  5. Jill Record

 

Past Challenge: Mar 2024
What Sales and Marketing Should Know About Acuity Levels

Highlight Reel (3:31)

 

Full Recording (24:36)

 

Infographic

Current Living Situation by Acuity Level
Current Living Situation by Acuity
Click to enlarge

Guest Host

Michelle Curnow VP of Regional Sales for Asbury Communities Evan Friedkin Head of Business Development for Roobrik
Michelle Curnow
VP of Regional Sales at Asbury Communities

Final Leaderboard

  1. Jackie Almanza First perfect score!
  2. Amy Simpson
  3. Jane Ladopoulos
  4. Lisa Bisson
  5. Dionicia McCallum Kelley

 


Past Challenge: Feb 2024
Motivations for Researching Senior Living - Comparing Older Adults & Adult Children

Highlight Reel (2:14)

 

Full Recording (25:21)

 

Infographic

Motivations for Researching: Older Adults vs Adult Children
Roobrik Infographic - Know Your Audience Challenge - Motivations for Researching Senior Living V2
Click to enlarge

Guest Host
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Nick Jasmon
VP of Business Development at American Healthcare Management Group & Elevate Senior Living

Final Leaderboard

  1. Holly Warner
  2. Amanda Kotlar
  3. Dana Compagnone
  4. Hollee Kennedy
  5. Debra Davis

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Explore the senior living shopper.

Inside the report:

  • An in-depth look at older adults researching senior living for themselves, self-assessors.
  • Audience segmentations by age, motivation, perceptions of financial readiness, family involvement, living situation, and more.
  • Audience insights from 41,000+ recently completed Roobrik Surveys in 2023.

Get to know the audience researching senior living. 

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Learn how Roobrik optimizes conversion at every stage of the senior living prospect journey.

Turn researchers into residents with
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Engage prospects to drive 20-40% more web leads. All net new. No cannibalization.

Empower prospects with Roobrik surveys that motivate as they educate.

Enable sellers with over 20 key prospect insights delivered with every Roobrik lead.

© 2024 Roobrik